Responsibilities and Duties:
Primary Function:
1. Reach main target as follows:
1) Develop and execute brand strategy and action plan
2) Ensure alignment with cross-function team to achieve commercial target.
3) Control expense in budgets rationally.
2. Ensure the implementation of the project successfully:
1) Establish and enhance the relationship & cooperation with KOL, build up high reputation among KOLs.
2) Know well about market and collect market intelligence including the competitors’ market & product strategy.
3) Optimizing the use of resources to improve effectiveness.
Major Responsibilities and Duties:
1. Develop the Business plan and Operation plan.
2. Achieve the marketing strategy and ensure the implementation of the project successfully:
1) Keep strategy/plan/activity aligning with sales and local MKT team.
2) Organize relevant (national or regional) promotion events according to the Yearly Planning.
3) Establish and enhance the relationship & cooperation with KOL, build up high reputation among KOLs.
4) Know well about market and collect market intelligence including the competitors’ market & product strategy.
3. Closely monitor Brand performance, customer needs and competitors’ activities to provide relevant reports and recommendations to management.
4. Design and prepare promotional campaigns and materials with Marketing Manager; all promotional campaigns and materials; product advertisements; product-related gimmicks stick to the promotion strategy. And ensure proper usage by Marketing and Sales.
5. P&L management to make sure events/projects happened on time, on budget.
6. Pro-actively suggest ideas to improve the Self-Medication brand portfolio development.
7. Develop sales training material and tools with Marketing manager and finish the sales training regularly.
8. Design and carry out marketing research.
9. Adhere to all company policies, procedures and business ethic codes.
Qualifications:
1. Bachelor degree or above on pharmaceutical, clinical medicine or clinical medicine related with outstanding
English.
2. 3 years working experience in areas of product or marketing management, in the field of oncology is preferred.
3. Potential leadership with curious for new knowledge and innovative thinking.
4. Strong analytical, communication and presentation skills as well as partnership.
5. Marketing experiences with top 10 pharmaceutical company would be highly preferential.
6. High logicality with quick learning capabilities and a good work ethic with strong communication and interpersonal skills.
7. Capability to work under pressure & perform duties with high quality timely.